It may have happened the first time you cracked open a bottle of your own beer and discovered that, in complete honestly, it really wasn't all that bad. Maybe it happened when you perfected a clone of a favorite commercial brew. Perhaps when you won that first (or fifth, or tenth) competition medal, you couldn't help but wonder. Maybe the idea arose from the praise of your buddies, or the guys from the local homebrewing club, or picky Jim from accounting. It may have occurred to you after you brewed for a company function, or even for someone's wedding, and got to revel in the satisfaction of knowing how much other people enjoyed your creations. If you brew halfway decent beer (and often, if you simply give away free beer of virtually any quality), chances are that someone will eventually suggest that you should consider brewing in a professional capacity.
The stainless steel stuff of dreams. Photo courtesy of Surly Brewing
No matter where and when the inspiration came from, it's an idea that is nearly universal to homebrewers everywhere - that if you really were to focus on it, you could open your own brewery... and man, it would be amazing
. Naturally, that amazing brewery needs a fantastic name - which might be meaningful in some personal way, or it might be clever, or it might be exceptionally punny (after all, many homebrewers have an unhealthy fascination with puns).
How many of us have custom glassware, mash paddles, signs, tee shirts, or other merchandise proudly emblazoned with the name of our fictional brewery upon it? How many of us include the name of our pretend brewery on bottle labels and such (at least for the bottles that we give away)? I personally own a half dozen pint glasses, one stainless steel growler, and one custom wooden mash paddle (which was a replacement for another custom mash paddle that...
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Wow, why does everything have to be north of 5% abv? An English Brown Ale at 6.16% ? NO such thing. An English IPA at 8.31%? WHY? I don't drink, or brew, beer to get sh**-faced. Why is the craft and homebrew trend in the U.S. toward MORE? More alcohol, more hops and more
posted by mosquitofeet on 1/20/2017 at 02:23:46 PM
Tags for this post: brewery, going pro, commercial, beer list, lineup